A second beginning: Invictus at Home takes shape

Just a few months after the first Invictus company was formed, another name arrived. On 7 September 2016, Invictus at Home Ltd was incorporated.

It is the name that now welcomes people to the wider group website, but the business was still at an early point in its journey.

A name that stayed

Names matter, particularly when a business changes over time. Invictus at Home became a familiar thread connecting different parts of the group's story. As specialist services developed, it provided a way to bring those connections together without pretending that every business offered the same thing.

For someone finding Invictus today, that distinction is useful. The group can help them discover the right specialist business, while each business remains responsible for explaining its own services and helping its customers.

The next steps

The years following 2016 brought new chapters. In 2017, the Armed Forces Covenant became part of the Invictus story, and telecommunications was also taking a place within it.

Later came comparison services, marketing and stronger connections with community projects. Not everything happened at once, and the group did not stand still.

Looking back, September 2016 is a useful place to start. It gives the familiar name a beginning, while leaving plenty of room for the chapters that followed.

Continue through Our History or meet the businesses in the Invictus directory.