Save Money, Help Others, Be Proud: the values behind Invictus at Home

“Save Money, Help Others, Be Proud” was one of the messages associated with Invictus at Home in its early years. It joined a practical idea — helping people with essential services — to an ambition to make a wider contribution.

Why those words mattered

The original Invictus at Home public descriptions covered everyday services such as energy, telecommunications and insurance introductions. The message reflected an intention to make those services easier to understand while keeping community benefit in view.

Early company descriptions also mentioned an ambition to support charities linked to the Armed Forces community. Some historical material set out a target based on a percentage of profits. That was an aim stated at the time, not evidence of what was subsequently donated.

Values must be visible in action

Business values mean more when they can be linked to something real: the support given to a local event, work undertaken for a community organisation or an opportunity made available to someone who needed it.

We want the stories on this website to explain what happened, which business was involved and why it mattered, rather than simply repeating a slogan.

The story continues

Invictus at Home has developed into a group with specialist businesses. The original message remains part of its history, while each business is responsible for explaining its own services clearly and accurately.

Explore our businesses or read more about our community connections.